The Double Service Guarantee™

The Double Service Guarantee™ is a summary of our business philosophy. It is a statement of the values that guide our actions, both internally and in dealing with customers and vendors.

Many businesses operate on an implicit philosophy, rather than one that is clearly identified and stated. I believe that an explicitly stated set of principles is imperative for business success. This allows the business to clearly identify its goals, as well as the means for achieving those goals.

Perhaps more importantly, this allows for short-term and long-term goals to be integrated. A business that focuses on the short-term will often engage in activities that are detrimental to its long-term goals. Not only is this destructive to the business, it can also be harmful to its customers.

Too many businesses (and the construction trades are infamous for this) view the customer as an antagonist. Rather than recognizing the mutual benefits involved, they seek to victimize their customers through dishonesty or deception. I believe that the best interests of any business are served by recognizing and meeting the best interests of its customers. In other words, the transaction between a business and a customer is mutually beneficial.

I have been in business for more than 24 years, an accomplishment that is possible only by treating customers honestly and fairly. It is an approach that has served me well in business, and in life.

Satisfy – meet the customer’s expectations
Exceed – exceed the customer’s expectations
Repeat Customers – seek to develop repeat customers
Value – provide superior value to the customer
Image – create an image of professionalism
Conscientiousness – do the best we are capable of doing
Excellence – never accept any less than excellent

Safety – create and maintain a safe working environment
Education – strive to educate ourselves and our customers
Responsibility – take responsibility for our actions
Veracity – always deal with customers and others honestly
Integrity – act according to the principles of our guarantee
Character – strive to create a character of high repute
Esteem – take pride in our work

Celebrating a milestone

This year marks Philpaint’s 25th year in business. Since starting in 1986 our business and the world have undergone considerable changes.

When we started we were a part-time pressure washing company operating out of a spare bedroom. Today we are a full-service paint contracting company that has been operating out of the same location since 1991. (We did move to a new suite in the same building last year.)

The company’s first marketing materials consisted of home-made fliers created on a typewriter with hand drawn illustrations. With today’s technology (and the ease of hiring designers) professional marketing materials are easily created and produced. Changes in technology have had other impacts as well.

The most obvious advance in technology since 1986 is the Internet. When we launched our first web site in 1996 we were one of the first painting companies in the country to do so. Today, our site allows us to educate clients at any hour of the day. And of course, email has made communications faster and more convenient.

As I read this on my 18 inch flat screen monitor, I am reminded of the Apple Macintosh I purchased shortly after starting the business. I no longer recall the exact specifications, but the screen measured something like a whopping 6 inches and the processor speed was likely measured in kilohertz. My “accounting” software consisted of a crude spreadsheet that did little more than track cash flow. Today we use the latest version of QuickBooks.

Personally, my knowledge of both the painting industry and general business practices has expanded greatly. Today I am recognized as an industry expert in creating business systems, and regularly give workshops and give interviews to trade magazines.

I would like to thank our many loyal customers who have played such an important part in our success. In an industry in which 90 percent of new companies fail within 5 years, I am very proud to be celebrating 25 years in business. And I look forward to many more years of serving our customers.

Principles of Ventilation

As warm air within a home rises it carries with it moisture generated within the home. (Warm air holds more moisture than cool air.) This warm, moisture laden air eventually reaches the attic. Proper ventilation will allow the warm air to migrate outside.

As a general rule, adequate ventilation requires 1 square inch of Net Free Ventilation per 1 square foot of attic space. Homes with steep pitched roofs will require more ventilation because of the increased air volume in the attic.

The ventilation should be spread evenly between intake and exhaust vents. Ideal ventilation consists of continuous soffit vents and continuous ridge vents. The dynamics of air movement will pull cool air into the attic through the soffit vents and exhaust the warm air through the ridge vent.

Without adequate ventilation warm, moist air cannot easily escape from wall cavities and the attic. The moisture will ultimately migrate through siding, fascia boards, soffits, etc. At the surface of the substrate hydrostatic pressure will compromise the adhesion of the paint. The result will be cracked or bubbling paint, and eventually premature failure of the paint film.

Unfortunately, many homes (particularly older homes) are not adequately ventilated. While additional ventilation can be added, the design of some homes can pose considerable challenges.

When evaluating your ventilation system, it is important to accurately identify the size of your soffit vents. For example, a home with 2,000 square feet of attic requires twelve to nineteen 16” x 8” soffit vents, and twenty-four to thirty-eight 16” x 4” soffit vents.

Equally important is the spacing of these vents. Ideally the vents should be evenly spaced around the home to allow for maximum air flow. Uneven spacing may result in “dead air”, that is, areas with little or no air movement.